19 - Guyana (Cambridge Analytica and the next Cuban Missile Crisis)
The Red Line
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How to Persuade People to Change Their Mind
In politics, you can tell if somebody is a strong supporter of a certain party or candidate. It's going to take too much money and time to convince somebody that is very stalwart in their beliefs to change their mind. You'll have a higher ROI, a return on your investment for your political ad spend.
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