Creating an Immersive Art Experience with the Artifex Viewer App

In this chapter, the speakers discuss the release of the Artifex viewer app for iPhone, which allows users to experience sculptures from various artists directly on their iPhones in 3D and augmented reality. They highlight the limitations of current platforms in conveying the true nature of 3D objects and emphasize the importance of interactivity and storytelling in showcasing the art. The chapter also explores the evolution of design principles in digital interfaces and emphasizes the importance of seamless and intuitive design in creating an app that elevates artists.