Athletes Investing in Bitcoin and Content Partnerships

This chapter explores how athletes like Saquon Barkley and Odell Beckham Jr. are investing in Bitcoin and taking portions of their salaries in the cryptocurrency. It also delves into the structure of deals between production companies and athletes, showcasing how networks approach athletes for content partnerships. The conversation extends to funding and producing content, emphasizing the flexibility in duration and costs, and discussing the strategies for creating quality content to engage networks and audiences.