A lot of startups cut themselves off before they start and think oh SEO is going to be too hard. So just all the little things like you know having an image for every blog post I mean it sounds really obvious but I find a lot of people don't actually write SEO optimized content through and through. You do have to kind of invest in advance whether that's with your time or your money. The six month mark is when we started to get like okay now we're getting consistent growth month over months, which is not really that long.