3min chapter

On The Tape cover image

Taking Stock of Waning GenAI Euphoria with Current CTO Trevor Marshall | Okay, Computer.

On The Tape

CHAPTER

Shifts in User Lock-In: The Impact of RCS on Apple Messaging

This chapter examines how the introduction of RCS support in iOS 18 may weaken Apple's user lock-in by enhancing messaging interoperability with Android. It also discusses the implications for user retention, product innovation, and the broader dynamics of communication platforms amidst regulatory pressures.

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