5min chapter

The Next Big Idea cover image

PREPPY: The Surprising Origins of American Style

The Next Big Idea

CHAPTER

The History of the Catalog Boom

J. Crew was founded in 1983 as a way to capitalize on the catalog boom of the 1980s. The company went from $3 million in sales in 1989 to $160 million in just a few years. Founder Arthur Senator and his colleagues were trying to reverse engineer the ultimate preppy brand, right?

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