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The Perils of Self-Centered Marketing, with Scott Miller

B2B Growth

00:00

The Best Marketers Are Those That Spin the Marketing Message Internally Like They Do Externally

I was the chief marketing officer for a decade of that company, and then became the executive vice president of thought leadership. We've sold, gosh, 60 million copies across all our titles. Retired from the company about a year ago. I still am the adviser to them on all things thought leadership, public relations books and their entire book strategy. Wrote wot a few books about marketing. Made a few marketing mistakes along the way,. i feel free to tap into my reservoiri a couple of successes to day.

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