How Mac Reddin started Commsor, Community Club and the community-led movement
Beginner Maps
The Conviction of Community Towards Business
I think it's one of the biggest mistakes that business has made in the last two decades was try to make everything automated and measurable. So companies invest a shit ton of money in like brand or all these other things that can't measure right but they still do it. I had a huge conviction that companies that put their other doing business will be the companies that win over the next 10 years. It took us like a year and a half with the community club before I can even point to proof that it was working. We're always exploring the ways to walk the line between like human relationship and number.
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