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82. What's Essential: Greg on the Power of Inversion: What if This Could Be Easy?
The Greg McKeown Podcast
A Brief History of South West Airlines
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South west airlines faced a crisis when printing tickets was too expensive. Instead of building an expensive ticketing system, southwest decided to issue tickets that could be printed out on ordinary paper and obtained from no frills automatic dispensers. Ariana huffington used to buy into the notion that doing anything worth doing required superhuman effort but she didn't become truly successful until she stopped overworking herself. It's also our collective delusion that overwork and burn-out are the price we must pay in order to succeed. iReporter: Can you push something downhill?
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