The Business of Authority cover image

Why Your Stuff Isn’t Selling

The Business of Authority

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How to Create Demand in a Farmers Market

Jeffrey: I like the farmers market analogy so much because you know you have you have oranges to sell You go to the farmers market if you want to start a farmers market, right? That's different. So it feels like you created it But really you just pointed it an existing thing at yourself And some innovation in a in a market that is a proven market with needs and they have buyers Mm-hmm. Jeffrey: It's more like uncovering it in unmet demand or or in existence Everybody knows yeah tapping into it.

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