Go-to-market: in-person and physical outreach

In this episode, Dave Fletcher, cofounder of LeadDev, joins us at LDX3 London.

Dave shares what LeadDev is seeing from thousands of engineering leaders, including what tools they are buying, how AI coding tools are changing downstream needs, and why observability, CI/CD, testing, reliability, and security are rising up the priority list.

We also talk about how DevTools companies should message AI without triggering engineers’ bullshit detectors, why specificity beats hype, and why in-person events are becoming more important as digital channels get crowded.

Links:

• Dave Fletcher’s LinkedIn
• LeadDev
• LDX3 London
• LeadDev events