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Social Death Is Scarier Than Physical Death
Social pain or social death, is literally scarier than physical death to people. We are willing to put ourselves in physical harm if it means our reputation will survive beyond us. Even when stakes are low, we see that we people are arguing anything from gun control to climate change and fracking. Over long time scales, over the entire evolutionary history of our species, these must have led to either they were neutral, or they led to positive outcomes.