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Robert and Joe Live from CEX: Creator Economy Expo (374)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Setting Objectives and Setting Measurement Goals
Set an objective and then go do it. That's literally giving an experiment a chance, right? Giving something a chance to work where it otherwise might not. You have to practice for six to nine to 12 months to just figure out if this is your thing. It might take longer in a larger organization because you don't have that experimental lead way. So content entrepreneurs, at least the one we're trying to prepare them for, there's an 18 month roadmap or runway where it's going to take it to get to a point where you can support yourself probably longer than that.
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