The Tipping Point
What You Will Learn
00:00
Getting a Tetna Shot
The third rule of epidemics and tip points is the power of context. The lord of the few said that there are some exceptional people out there who are capable of starting and spreading epidemics. All you have to do is find them. There is a simple way of packaging information that can make it irresistible. And this looks into the conditions and h circumstances of the times and places in which epidemics occur.
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