BrandSide: WWE’s Tank Ledger Gives Lessons on Branding, Authenticity, and the WWE’s Secret Ingredients
Breaking and Entering Advertising Podcast
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The Power of Authenticity in Branding
This chapter focuses on the crucial role authenticity plays in WWE's branding and connection with fans. It highlights the balance between personal identity and public persona, emphasizing the importance of genuine character development and self-expression in performance. The discussion also addresses the challenges of self-promotion and the need for self-awareness in shaping one's brand identity across different social contexts.
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