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6 Web3 Concepts That Businesses & Creators Must Plan For In 2023 | Amanda Cassatt @ Serotonin | #142
The Milk Road Show
Building Community in Web2 Marketing
A lot of Web2 marketing is basically an arbitrage between customer acquisition costs and lifetime customer value that takes place on the third party platform. But with Web3 marketing, you're gathering a group of people with all kinds of different skill sets. And you're using the substrate of Web3 to build an incentive alliance such that they're going to be motivated to do all those kinds of things for you in a long term way.
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