In this episode, Dave is joined by Bruno Estrella, Head of Growth Marketing at Clay, a tool for data enrichment and sales automation. Bruno shares his experience from Webflow to Clay, where he’s leading a mix of product-led and sales-led growth strategies for B2B companies.
Dave and Bruno discuss:
- Building a creator-led marketing program that encourages user-generated content and community involvement
- Aligning marketing with product-led growth for self-serve models
- Standing out in a crowded market by focusing on unique brand positioning and flexible use cases for outbound and inbound
Timestamps
- (00:00) - - Intro to Bruno
- (07:35) - - Tailoring Growth Marketing Strategies
- (09:36) - - Freelancer-Generated Content
- (12:22) - - Launching a Creators Program
- (18:20) - - Collaborative Product Integration
- (19:09) - - Quality Over Quantity in Influencer Marketing
- (23:25) - - SEO Tools Development with Clay and Webflow
- (28:19) - - How to Craft a Distinctly Unique Brand
- (28:56) - Customizing Outbound Strategies
- (32:15) - - Having a Strong Company Vision
- (36:32) - - In-House SEO vs External Agency
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today's episode is brought to you by Knak.
Email (in my humble opinion) is the still the greatest marketing channel of all-time.
It’s the only way you can truly “own” your audience.
But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.
That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.
- Frustrated by clunky email builders? You need Knak.
- Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
- Big team making it hard to collaborate and get approvals? Definitely Knak.
And the best part? Everything takes a fraction of the time.
See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
