How to be a B2B Product Manager by Zalando Product Leader
The Product Podcast
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Using Cohorting to Solve Bias
A bias is basically misinterpreting or skewing the signals for validation. So, let's say you have 100 users and 50 of those users are underperforming. What you do in by cohorting is instead of asking yourself what's going well, you ask yourself what's declining. The second way to not fall into this bias or the survivorship bias is by considering product management as a team sport. If an idea fails, it's not just you that led to its failure, it's a bunch of people.
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