2min chapter

Marketing Made Simple cover image

#76: How to Succeed With Bigger Clients and Their Gatekeepers

Marketing Made Simple

CHAPTER

Is There Always the One, There's Always the One?

When you were first working at Story Brand, one of the things that you were doing is you were selling private workshops. And typically when you would get on the phone to sell these private workshops or respond to an inquiry, you were talking primarily to one, maybe two people. When information gets passed from one person to another and then multiple people are involved, that end result is often not the same as where the story started.

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