What Was It Like to Be a Cyclist?

When i joined wasa a small brand, ot at o, kentish town, with big ambitions. Founder simon matram wanted to justimagine what cycling could be. He created virtual community s that would meet up for rides and then also create these global events. How do you get more people off of cars and on to two wheels? And ultimately, how do you provide people experiences where they con meet other like minded people in big cities?