Intro

Giving USA’s 2023 report on Charitable Giving, a cornerstone in tracking philanthropic trends, notably observed a 10.5% drop in giving year-over-year in 2022. While this data provides valuable insights, it's crucial to consider its alignment with the experiences of fundraising professionals and the true reflection of current giving trends. In this episode of the Go Beyond Fundraising podcast, our Chief Strategy Officer Trent Ricker engages in a thought-provoking discussion with Jeffrey Cain, who authored a series of compelling articles challenging Giving USA’s perspective.