How to Sell Goat Testicle Surgery Over the Radio

Country music was launched as a genre to sell goat testicle surgery. 80 years before Alex Jones would have the same idea, John Brinkley had what probably would be the most single innovative idea of his entire life. KFKB received more than 3000 letters a day, far too many for the local post office or Dr. Brinkley's office to possibly handle. He launched a new program in 1928, medical question box. It was devised as a more efficient way to answer his mail while also making a huge amount of money.