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Ecommerce Playbook: Numbers, Struggles & Growth
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Reviving Media Campaigns: Strategies for Success
This chapter explores the hosts' personal anecdotes and the importance of listener engagement in addressing real-world e-commerce challenges. It dives into the complexities of media buying performance, including factors like ad rank and click-through rates that affect campaign success. The discussion emphasizes the need for creative diversity and continual adaptation to regain effectiveness in advertising efforts.
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