How to Optimize Your Analytics and Analytics

Sally Kohn: You're 100% right, even with data. I like to say we feel the data. Our objective is to delight the people that are already paying. They love the piece from start to finish. But there's a separate audience, which is the people that have signed up for free and they don't ever pay you. She says if you give away a piece for free, you have satiated the customer who then wants more of it. The momentary impulse to sign up and pay for it is gone by the time they get the next one.