26min chapter

Rethinking Wellness cover image

Why the Gut-Health Trend Is Mostly Empty Hype with Timothy Caulfield

Rethinking Wellness

CHAPTER

The Rise of Gut Health Hype

The chapter explores the surge of interest in gut health and the microbiome, tracing its roots to scientific advancements like the Human Genome Project. It delves into how marketing exploits scientific research to promote unverified wellness products, leading to a widespread hype around gut health. Additionally, the speaker discusses the influence of media, social media influencers, and personal experiences in shaping perceptions and behaviors related to gut health trends.

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