Masters of Scale cover image

From Crystal Pepsi to Cool Ranch Doritos: Lessons from David Novak

Masters of Scale

00:00

Intro

This chapter explores the intriguing case study of Crystal Pepsi's product launch in the early '90s, detailing the initial enthusiasm and subsequent pitfalls tied to quality control issues. The discussion underscores important lessons in market research and the critical importance of maintaining product integrity.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app