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Product Pitfalls From 0 Customers to the Messy Middle and IPO — Eric Berg on Okta, Intel & Fauna

In Depth

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Getting Early Go-to-Market Right

The most important thing is to think about this as an integrated, connected strategy. For all early customers, typically for great businesses, there's huge opportunities. The trick is, where do I start? And so a framework for getting some way to segment the market that really helps inform and focus both what do I build and then from a sales and marketing perspective, who do I target?

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