Introduction

Starbucks spent millions getting followers on someone else's platform with no trol, and now they're paying the price. This is why i don't think any small business should invest big money, big dollars, in advertising on facebook, instagram and so on. Look at these graham influences. They get paid one way by reaching tons of people on other people's platforms. So starbuck started noticing that their facebook posts were only reaching one % of the people who had oppeted in to follow them. What did face books say? You can reach the last 99% if you boost your posts and continue to pay us for ads.