The Role of Public Persona in Anti-Fishing Campaigns

Think about how your organization presents itself to the marketplace, right? What is your public persona? What do you focus on? And I say that because we were working with an academic healthcare organization who was known or had a significant amount of focus on research and they had actually had six different research units. Of those six, there's actually was one unit that they were particularly known for. They had worldwide notoriety for this one particular unit. Well, no surprise. The threat actors figured that out as well. So if you have that sort of, if that's reflective of how maybe your organization puts itself to the web, to the worldwide web and to the outside world, then maybe those are the