morning brew has three million subscribers. 80 per cent of users were acquired either organically or bo to refer programmthat wile brazy. The referral programme was a huge catalist to us, meble to spend on paid marketing. It's kind of interesting, you all the sudden mirch in the last decade became such a big product idea. I remember all start ups would just hand each other stickers. And there were no eye pads or eye phones yet. Just use lap tops, and you just slap stickers on it. This was at jersy, swap for for nirty people. Everything else has been burnt out. You're spending two hundred fifty dollars to acquire a e