3min chapter

Personal Injury Mastermind  cover image

174. William Franchi, Franchi Injury Law — Spark Social Media Engagement: Get Comfortable with Controversy

Personal Injury Mastermind

CHAPTER

The Importance of Branding and Positioning

"I've tried a significant amount of TV and gotten burned every single time," he says. "Half the people out there think I'm the biggest scumbag." Frankie Law's social media presence is based on being in somebody's phone, not at computers. The law firm has worked with five or six large law firms including Morgan and Morgan in Tampa.

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