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A Copywriter's Guide To Infusing Your Brand With Humor And Personality #597

Ecommerce Marketing School

CHAPTER

The Importance of Playfulness and Fun

There are times and places when humor doesn't make sense. You never want to make the client feel like you're making fun of them or that you would rather crack a joke than help them. So yeah, there is definitely discretion to be applied in time and place.

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