Evolving Digital Transformation: From Technology to User Experience

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Design is often seen as an activity that happens at the front-end of transformation programs, but what if companies adopted a design-led approach to their overarching transformation?

In this episode, we catch up with the legendary Ben Reason, founder of Livework Studio to hear about the firms 6 pillars of design led-transformation, the work that Livework has done with Adidas, TFL, Kone and the NHS (and to get a glimpse into Livework's three, top sectret trophy cabinets).

Check out Ben's article on Design Led Transformation  here. Its a quick read that's packed with insight.

We've adopted a different format for this episode, cutting straight to core topic to give us a shorter, punchier episode.  Let us know how you feel about the new approach. Perhaps you miss the quick fire round? 

Service Design YAP is developed and produced by the Service Design Network UK Chapter.
Its aim is to engage and connect the wider Service Design community.

• Episode Host: Stephen Wood
• Production Assistance: Jean Watanya