I've done escape rooms like friends with MIT where like everybody is smart and we didn't escape. You just don't get to take that picture that says like we escaped. I think it goes to it's because of the fact it's B2B. I didn't feel close to businesses. I can most of the startups you'll see that I'm shipping today are related to the people, the B2C startups. And I don't know if it just feels more real, more pleasurable. She just spins up the motivation. It's a big shift because when I when I closed those two products, I said it to be in public. But yeah, you don't have