2min chapter

This Week in Startups cover image

ANGEL: Venrock’s Bryan Roberts on 25 years in VC, hitting wins early, avoiding bad habits | E1665

This Week in Startups

CHAPTER

The Sunken Cost Fallacy

The sunken cost fallacy is totally very real. You could spend two years working on something and then the obvious path, the exit ramp off that bad idea to a genius idea is sitting right there. The ability to debate to argue important issues is a prerequisite in this relationship between a capital allocator and a founder. And you need to be led by data when data comes.

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