Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast cover image

3 Most Reliable SEO Wins: Original Research -- Andy Crestodina // Orbit Media Studios

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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The Secret Sauce for Link Building

Original research is not enough to win links from high authority web sites. Reach out to the editors that youare hoping will give you coverage and asked them for a contributor qote. When they send you back a short their perspective on this, couple f things happen. You improved your network. That's important. Two, you improved the quality content,. Because now they're in it, they're adding a perspective. And three, you made your highly linkworthy content visible to someone who creates links. So simply by adding influencers and content creators and subject matter experts who write sites into the research itself, through contributor quotes. But i guess we call this like link attraction. I think that's

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