Andy Puzder: You have to sort of know when the right time is to bring in those line extensions that are going to parallel your product in whatever way. Back then, it was actually really hard because in the nutritional supplement industry, you know, back then, it wasn't like it is now. There's something like, particularly a good a service that they have not been known for yet. But I mean, dude, that happens every day. People are used to it. Like lots of businesses pivot and the great businesses pivot and diversify and become a better service to their customers in parallel integrated ways.