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Is It Scalable?
On one end of the spectrum, you have things that are very clearly prototypes, right? Like we just implemented some brand new feature. We know that that feature is going to change. And then on the other end, we have things that we know for sure are like not prototype use cases. So I do think it's a spectrum. But the sort of reference that I've used a lot of convoys that if data quality contributes meaningfully to ROI, that probably a good indicator that you need to start thinking about the contract.