Five years ago, it was hard to get meat in health food stores. Now you have this whole cohort of people putting their dogs on plant base. There's a vegan cat movement. And pet food isn't impervious from this push towards plant baste diets either. Granted, one essential nutrient that we're not getting on veucan diet is iron. We've been studying nutrition for the past hundred years. But then we try to play this game with other nutrients as well.