1min chapter

"World of DaaS" cover image

Rob Buxton: The State of DaaS (A Market Snapshot)

"World of DaaS"

CHAPTER

Is There a Pin Point on the Curve Where to Look for Data?

There are a lot of companies where they're still not so sophisticated that they can even use their internal data. Is there like some sort of point on the curve where you would know an now it make sense to go look for external data, sorto of data exhaust las to right? I think probably with of the companies hit a wall, perhaps in marketing, in sort of t sales of marketing arena, as they start to hit a wall in their own rate of growth on custom acquisition. Maybe that's the time they start looking at external data to enhance their own data sets. But that's said, if you look at on the das companies they've definitely benefited by the boom and vent

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