The Importance of Fit for Purpose

The best way to manage this problem we're solving for is just to use buying tools that essentially allows people to overlay attention to K-coves with their or using parallel, I guess, to traditional reach curves. And also, for buying and verification, using impression level meta tags, but trained on real human continuous attention. That then allows for triggers at the point of transaction or in flight. So there are some simple tools that are emerging that can fix this problem without it being too complicated.