901. The Right And Wrong Way To Consume Your Competitor's Marketing
The Kelly Roach Show
How to Build a Brand That's in Demand
Conviction Marketing Method gives you a flexible, powerful framework to achieve maximum ROI on your marketing. You can have my best selling book Conviction Marketing at kellyroachinternational.com forward slash books. There is nothing that you could do worse than trying to be a variation or a comparable product program or service to what is already available in your market. It is the worst play that you can ever make for your brand because you just eliminated yourself from category leader and place yourself squarely in the position of someone's second best.
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