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5min chapter
#626 - Richard Shotton - 8 Psychology Hacks Behind The World’s Biggest Businesses
Modern Wisdom
Understanding Value Neglect and Marketing Psychology
This chapter explores the concept of 'value neglect,' highlighting how psychological biases affect decision-making and consumer behavior. Through various studies, it reveals how marketers can leverage numerical representations, like discounts and promotions, to influence consumer perceptions and drive sales.
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