Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth
WTF is with Nikhil Kamath
Working at McKinsey and Transitioning to CEO of Mintra
This chapter follows the speaker's 15-year tenure at McKinsey, including their time in China and the US as an automotive manufacturing analyst. It explores their transition back to India, the founding of McKinsey's office there, and ultimately their departure to become the CEO of Mintra.
It's easy to start in India but very difficult to scale in India. This 3.5-hour podcast will cover everything you need to know about scaling a fashion, beauty, or home brand from zero to the first 20 crores, and then to 100 crores and beyond. We have the most requested podcast guest - Kishore Biyani BACK to drop some knowledge bombs. We also have Raj, who took the route of "digital-first" for his business expansion, and Ananth, who decoded e-commerce and marketplaces first. They delve deep into every important aspect one should know for scaling a brand, such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building. It will be a crash course for anyone who wants to take his/her brand from 0 to 1.
If you’re below 22 and are working on building a brand from 0 to 1 in fashion, beauty, or home, here’s the chance for that support you’ve been looking for from India’s best business minds. ➡️Apply here: https://tally.so/r/mBp7LN #NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamat... Facebook https://www.facebook.com/nikhilkamath... Linkedin https://in.linkedin.com/in/nikhilkama... Koo https://www.kooapp.com/profile/Nikhil...#KishoreBiyani
Founder of Future Group (https://www.futuregroup.in/) #AnanthNarayanan: Founder of Mensa Brands Follow Ananth here: Twitter https://twitter.com/anarayanan24 Instagram https://www.instagram.com/narayanan.a... Linkedin https://in.linkedin.com/in/ananth-nar... #RajShamani: Content Creator & Founder of House of X, Figuring Out Podcast Follow Raj here: Twitter https://twitter.com/rajshamani Instagram https://www.instagram.com/rajshamani/ Facebook https://www.facebook.com/shamaniraj/ Linkedin https://in.linkedin.com/in/rajshamani Raj’s Youtube Channel https://www.youtube.com/@rajshamani Timestamps
(00:00) - Intro
(02:06) - Ananth’s Career Path
(04:23) - Ananth's Myntra CEO Journey
(07:19) - Ananth's Entry into Pharmacy
(09:18) - Ananth's E-commerce Return
(13:16) - Mensa Brands: Explained
(19:45) - Unveiling Raj's Business Side
(21:23) - Raj on House of X Fundraising
(22:44) - China's Live-Streaming Trend
(23:38) - Raj's Family Business Growth
(27:47) - Raj's Customer Insights
(31:30) - Data for Product Development
(33:53) - Raj's Marketing Tricks
(38:35) - Raj's Family Business Exit
(42:11) - Raj's 400M Views Formula
(43:30) - Social Media Virality Tips
(46:42) - Kishore's Consumption Insights
(52:33) - India's Consumption Demographics
(01:03:16) - Luxury Brands' Tricks
(01:08:51) - BNPL Convenience
(01:10:28) - Quiet Luxury & Signaling
(01:16:37) - Content & Community
(01:24:42) - Scaling to 20 Crores
(01:30:19) - Westernized Branding
(01:35:14) - Growth & E-commerce Hacks
(01:50:36) - Performance Marketing Role
(01:52:42) - Category Selection Navigation
(01:55:07) - Art of Brand Storytelling
(01:59:49) - High Price vs. Quality
(02:02:20) - Brand Longevity Insights
(02:04:28) - Unlocking Beauty Industry
(02:10:09) - Micro-Niche Strategy & Picks
(02:16:44) - SKU Count Decisions
(02:20:21) - AI & Machine Learning Impact
(02:25:47) - Customer Reviews & Returns
(02:29:22) - Creator & Celebrity Brands
(02:35:59) - Addition vs. Replacement Categories
(02:38:10) - Brands Preferred by Raj
(02:40:05) - Panelists’ Views on Virtue Signaling
(02:44:44) - Indian Luxury Brand Opportunity
(02:48:05) - Celebrity/Influencer Selection
(02:59:30) - Kishore's Daughter's Ventures
(03:01:08) - Offline in 100+ Crores Sales
(03:02:58) - Platforms: Valuation & Models
(03:04:13) - ONDC's Platform Disruption
(03:06:44) - Panelists' Thriving Sectors
(03:08:53) - Nikhil's Lululemon Love
(03:12:27) - Untapped Men's Makeup Market
(03:14:51) - Micro-Influencers & Failures
(03:20:15) - Special Announcement: Apply Now!
(03:23:10) - Bloopers Time!
(03:23:59) - Outro
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