Pelaton has an unusually engaged and committed use of base. So who's thinking about buying the company? Eg, so we have established the ro on reporting at the f t that both nike and amazon are kicking the tires at pelaton. Whether that translates into a bid, a lot of investors theorized that apple would be another potential bidder, or facebook. But it is certainly true that a lot of companies are very, very interested in this trend of connected fitness.