Content Marketing Outside of Thought Leadership

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Think about the audience that you're going to do a rent for. Is it related to content marketing or something else? Daniel: "I agree, like relevant CTA is the best" What are some other types of content marketing outside of thought leadership? Have you seen being successful for middle of funnel because not all companies have the budget to work with Apple funnel? I don't know if everything I said was super groundbreaking, but it was still very helpful, hopefully.

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.

As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.

Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.

Visit northbeam.io to request a demo now.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

05:19 Balance Planning With Action

10:23 Mind Share Before Market Share