S02E07 Inside Marketing Design at Loom
Inside Marketing Design
00:00
Brand Design - Is the Website Performing?
When we last designed the website was about a year ago, when we did a rebrand. And so really then that was about setting a foundation for ourselves. Like fast forward 12 months, we're given our website another fresh cut of paint right now and it's completely different. We have OKRs that we set at a company like Loom. For example, we shipped a brand campaign. There's a web component to that. And we're measuring it like I'm signed up for X number of signups, you know? That's that's a very specific metric that we want to drive from the work that we're doing.
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