
How can we persuade more people to cycle?
CrowdScience
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The Psychology of Cycling Choices
This chapter delves into the psychological and behavioral factors that influence individuals' decisions to cycle, emphasizing how marketing can reshape cycling's perception from a rational choice to an emotionally driven activity. It explores the appeal of cycling in Copenhagen, highlighting that convenience and immediate benefits often take precedence over environmental concerns. Additionally, the chapter discusses the psychological barriers to cycling, the impact of social environments, and innovative marketing strategies that promote cycling as a desirable and enjoyable activity.
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