2min chapter

Artificially Intelligent Marketing cover image

ChatGPT Under Fire: Tech Titans Call for AI Hiatus, AI Regulation, The Future of Content Marketing

Artificially Intelligent Marketing

CHAPTER

The Future of Marketing With AI

The more regulation there is, the more tightly controlled the feature sets will be. That will then have a downstream impact on what we do and what tools we can use. There's a version of the world where the AI is going to be much better at retargeting than even the mechanisms that we have now. How acceptable is that going to be? So, fascinating one. It sounds like it's the type of nuanced interplay that we're seeing happening at the regulation level.

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