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3min chapter
The Post-ATT World
Greymatter
How to Scale a Small Brand
There's this now sophistication mismatch brands doing two million bucks a year having to behave as if they were doing 100 million in terms of the sophistication but with exactly the same headcount and level of funding. My candid point of view on this is if you're a sub $10, try not to diversify channels as the way you get some level of scale. Try to find the one or two channels because the truth of the matter is that there are certain approaches that are only possible when you do have scale.
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